|CAN FD naming|
|Virtual cockpit display|
|CAN FD: Vector interview|
|CAN Newsletter 4/14|
[2015-01-16] Continental is going to publish the results of its Mobility Study 2015 as a webcast on January 29. Made by infas, a social research institute, one result of the study is that electric cars have a “green” image especially among German drivers. But so far they barely evoke any emotions.
In the study, a clear majority see electric-driven vehicles as environmentally friendly (72 %), but the perception of image factors that play a key role in the purchase decision, such as driving pleasure (26 %), attractive design (23 %), and sportiness (23 %), is low. Compared to a study from 2011, significantly fewer drivers expect to use e-cars in the next four to ten years.
“After several booming years, the pure electric car is currently facing image problems,” said José Avila, member of Continental’s Executive Board. Maybe it is not just an image problem. Maybe people have doubts if electric cars are really that eco-friendly– meaning that electricity is not actually all that “green”, because it is mostly generated using coal, oil and gas, or even nuclear power.