The CAN Newsletter Online is a spin-off of the printed CAN Newsletter. It is highly integrated into CiA’s website, and it is also linked to CiA’s product guides. In addition, the editors provide a lot of helpful hyperlinks for the experienced users as well as for newcomers. This includes editorial links to related articles, to the URLs of the mentioned companies, and to additional information sources including downloads (e.g. specifications and conference papers). In addition, there are sponsored links related to the article (e.g. company profile, data sheets, handbooks.) and sponsored links related to the general topic (e.g. semiconductor, actuator, protocol stack, analyzer) – for example product guide entries.
The used nomenclature is similar to the one in the CiA Product Guides. On the main overview pages (Hardware, Software, Tools, Services), the user in a hurry can get an overview on the top stories. A search function will help to find the information you are looking for. If you have more time, you can read the complete articles – the news and the reports. Who has some more time, may read also the other stories including the brief news. Brief news is a summary on a specific topic (e.g. encoder or CAN-to-USB modules). With them the chronicle duties are fulfilled. From time to time, features and dossiers about interesting topics (e.g. new applications or new technologies) are published, as well.
Enter here for the CAN Newsletter Online
Of course, the professionally edited publications need to be financed. There is no free lunch! The editors and the administrational staff need to be fed. The printing house, the post mailing, and the web provider cause some additional expenses.
If you like to advertise your products and services, there are several opportunities. There are the classic advertisements in the printed version of the CAN Newsletter. Or you can order a banner in the CAN Newsletter Online publication for a period of time (e.g. three months). Other options are the sponsored links: The topic-related links are temporarily bookable, while the article-related links are permanent. The entries in the CAN in Automation (CiA) Product Guides are also time-limited (e.g. for one year). Links to your product or service entry appear automatically as sponsored links in the related “frame” of the CAN Newsletter Online.
Keep in mind that most of these advertisement opportunities improve mainly the image of your company. Don’t count just clicks or leads. CAN is not a short-term business as cellular phones, it is an investment business, where your company’s long-term image counts. With your advertisement you are part of the community, and your business increases substantially. Don’t live from hand to mouth. By the way, the prices for the advertisements are very reasonable. We are nonprofit.