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Second Asia office in Shanghai

In response to the rapidly growing demand for industrial automation products and technologies in Asia, CAN in Automation member Posital is opening a new regional office in Shanghai, PRC.

Staff and distributors celebrate the opening of Posital’s new Shanghai office (Photo: Posital-Fraba)

POSITAL THE POSITION AND MOTION SENSOR division of the international Fraba Group, opened its Asia headquarters in Singapore in 2009. Since then, more than 30 of its distributors have been signed up across Asia, supported by product managers in Singapore and by experienced consultants in Shanghai, Tokyo, Seoul, and Pune. With China emerging as the largest market for Posital products in Asia, the new Shanghai office is intended to provide localized consulting and support in this area.

The new office will also be responsible for Internet-based marketing activities in the Chinese market. Posital’s convenient online product finder tool is already available to help users or distributors select products and browse a range of datasheets in eleven languages. While the new office will assume responsibility for consulting, support, and marketing in China, the regional office in Singapore will continue to take care of the product management, commercial operations, and marketing for the wider Asia Pacific region. Team members from Singapore visit China regularly and will be steering the development of products for the Asian market in cooperation with the global design center in Germany.

Posital/Fraba is member of CAN in Automation since 1997. They design and market (besides others) a range of CANopen sensors for industrial angle and displacement detection applications. The CANopen encoders comply with CiA 406 and the CANopen inclinometers follow the CiA 410 profile specification.

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