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Telematics and CAN

Accelerating development efforts

Guidepoint has hired Robert Jones, a veteran automotive engineering executive. He is the company’s new Director of Technology Strategy.

Robert Jones: “The company’s founders and executives have worked in the auto industry for decades and have put Guidepoint in a unique position to serve OEMs, dealerships and drivers with vehicle-centric technology and solutions that go far beyond concierge services, and tracking.” (Source: Guidepoint)

The Detroit-based vehicle telematics firm has hired Robert C. Jones. The company said Jones brings three decades of experience directing Tier-1 automotive-supplier programs for global OEMs (original equipment manufacturer) including Ford, Fiat Chrysler Automobiles, Toyota, Nissan, and Tesla. A graduate of General Motors Institute (now known as Kettering University), Jones has guided engineering teams and product-line management on a variety of high-volume automotive electronics systems, including safety, air-bag controls, child-detection sensors, body control modules, remote keyless entry systems, and commercial SPC software. Last position was with ZF (USA), a German automotive supplier, where he was responsible for Japanese OEM safety applications. Previously, Jones spent 18 years at engineering and technology supplier Robert Bosch LLC.

“We’re very pleased to have Robert join the team,” said Tom Gafford, co-founder and chief technology officer of Guidepoint. “His background working with Tier-1 supplier companies, especially Bosch, provides additional leadership as we expand our work with global OEMs and accelerate our development of automotive CAN-enabled applications.”

Founded in 1999 as an aftermarket supplier of GPS tracking and stolen vehicle recovery, Guidepoint has evolved into in-vehicle telematics. The company specializes in collecting vehicle, driver, and environmental data that can be optimized by original equipment manufacturers, car dealerships, fleet managers, and vehicle owners. “Collecting and leveraging vehicle data is fast becoming the Holy Grail for automakers, but it comes with a variety of challenges because of the increasingly complex and proprietary nature of automotive networks,” Gafford said. “Robert’s addition to the Guidepoint team will help us build on our track record of supplying OEM-level data solutions that integrate hardware, software, cellular networks and emerging CAN FD technology.”


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