Reviver reinvents the 125-year-old metal plate as an Internet of Things (IoT), connected to the CAN in-vehicle networks. The rPlate hits the road in California, Florida, Arizona, and Texas in 2017, other states to follow.
The first-ever, interactive digital license plate debuted at the North American International Auto Show (NAIAS) in Detroit during Automobili-D, a new event showcasing connected car technology. Created by the US-company Reviver, the rPlate modernizes the 125-year-old license plate, bringing it into the 21st century by transforming it into a multi-functional, digital display. Also offering an aesthetic and design upgrade for the only part of the vehicle that has remained unchanged since the automobile debuted. This IoT device offers opportunities for applications, including DMV registration automation, hyper-local messaging, telematics, and vehicle management.
The product houses CAN network access, GPS, accelerometer, RF sensors, storage and is built to withstand all weather and extreme conditions. The 6-inch x 12-inch display has the same size as a standard state license plate and its anti-reflective screen is legible in all weather conditions.
Reviver has numerous patents pending/obtained, the approval of state legislators in California and Florida, preliminary approval from Arizona’s DMV and Department of Transportation, and legislation in progress in Texas. Prototype rPlates are already operational in California, and the company plans to launch the product in all four states by the end of 2017.
“Our team has been working to modernize the antiquated 125-year-old stamped metal license plate for more than seven years – including four years of successful collaboration with the California DMV, Governor’s Office, State Legislature, CHP and the California Department of Transportation, an effort that has paved the way for approvals in other states,” said Neville Boston, CEO and Founder of Reviver.
“The rPlate opens up the ‘connected car’ ecosystem to a myriad of solutions – some of which are already in development and many that have yet to be imagined,” continued Boston. “In addition to automating the costly DMV registration process and providing telematics and fleet management capabilities, the rPlate immediately unlocks a powerful new channel for OEMs, dealerships, and organizations, to reach and service customers in hyper-local and targeted ways.”
"The rPlate is the first ever 'fifth screen' or digital signage platform to grace the back of a vehicle and can be installed as an aftermarket product or seamlessly integrated directly into the design of the vehicle," said Allan Cooper, Partner, Reviver. "It can display hyper-local targeted messages to a captive audience when a vehicle is legally parked in any location. “One example is the opportunity for auto retailers to use the rPlate to display customized messaging - such as the brand they sell, a lease payment specific to vehicle models, or a sponsored community event or charity on service loaner vehicles and company vehicles," continued Cooper.
Messages on the rPlate can dynamically change based on geolocation configuration, in and out of a dealership’s PMA (Prime Marketing Area). Reviver has also incorporated programming for emergency broadcasts like extreme weather warnings and Amber Alerts, as well as VIN-specific recall notifications, into its digital display. The rPlate can also automate the payment of toll road charges, parking fees and much more. Reviver also unveiled the rStore today, a cloud-based app development platform that will host apps designed to maximize the functionality of fully connected vehicles. The rStore will offer an open platform for 3rd party development of apps.
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